DeVante Arbet: Decide What Platforms Are Right For You
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DeVante Arbet is the founder and editor in chief of The Gospel Guru which is a faith-based entertainment website. With over a decades worth of experience in marketing, I was thrilled to glean from one of the most influential writers and influencers in America.
2BReal: How did you get your current job?
DA: It all began with my love for gospel music, that passion fueled the idea for me to start my own faith-based entertainment website.
2BReal: Tell us a bit about yourself. How did you become the “in-the-know” guy?
DA: Once again, it was my love for gospel music. It’s what I lived and breathed. I grew up listening to the Clark Sisters, Vanessa Bell Armstrong, The Winans…etc. I would love to keep up with news and upcoming releases from all of my favourite gospel artists. Everyone in my family and church would ask me about the latest in gospel music. That started at a young age for me.
2BReal: What was the purpose behind starting The Gospel Guru? Where did the inspiration for innovation come from?
DA: Years ago, I was a part of Verity Records street team and the leader of that street team, Walter Thomas (who now manages Jonathan McReynolds) would always call me Gospel Guru just because I was always so knowledgeable about the happenings in Gospel music. Walter dubbed me the Gospel Guru at least a year or 2 before I actually launched my website.
The actual idea to start a website came from my friend Cameron Hilson, who worked at EMI Gospel at the time. Cameron too felt that I was very knowledgeable about gospel music and always up on the latest so he would often encourage me to start a website of my own. One day I finally gave in and launched TheGospelGuru.com and the rest is history as they say.
2BReal: How long has The Gospel Guru been running for and what have been some of your best highlights since starting the news platform?
DA: The Gospel Guru has been running for a little over 7 years now. One of my best highlights since launching would have to be the fact that I was able to monetize my website.
2BReal: Who has been your biggest supporter and inspiration as DeVante and The Gospel Guru has evolved over the years?
DA: I appreciate all of my supporters greatly, but 3 that holds a special place in my heart would have to be artists, Tim Bowman Jr., Da’ TRUTH and J Moss. I’ll never forget that they gave me the opportunity to interview them for TheGospelGuru.com, and were the first artist interviews that I had ever conducted. At this time The Gospel Guru was very new and no one was familiar with my brand, but they took a chance and allowed me to interview them.
2BReal: How important has social media become in marketing The Gospel Guru to your audience?
DA: Social media is extremely important in marketing The Gospel Guru. That’s how many readers find our news. Thank God for social media…lol.
2BReal: Has the music and the industry culture changed the way artists connect with you as a media source? Would you say this has been for the better?
DA: Quite a bit has changed since the launching of The Gospel Guru; with social media now being so prevalent it’s created a lot of new innovative ways to interact with your supporters as well as celebrities. You now see a lot of people doing Instagram or Facebook Live Interviews. Back when I started Gospel Guru, Twitter was the hot social media trend. During that time I conducted quite a few Twitterviews (Interviews via Twitter) with artists. So I would say the new waves have been for the better.
2BReal: As a global influencer, what are your three tips for running a social media platform like Instagram for example to build followers, your brand and your reputation within the industry?
DA: 1. Decide what platforms are right for you. Not every social media platform is good for your business or brand. So I’d say that’s a vital step. 2. Create quality content. You want your followers and supporters to be able to trust your brand to deliver quality content. 3. Set social media goals. I believe it is extremely important to set realistic and attainable goals for your business/brand.
2BReal: For someone who may be wanting to break into the news and media industry, what would be your advice for them in starting out?
DA: My advice would be to simply educate yourself on anything that you set out to do. There are tons of resources out there with tons of information for you. When I launched Gospel Guru I did lots of reading, I wanted to educate myself as much as possible regarding blogging and the opportunities that were available. When I started out there was a website that I loved and it was called ConcreteLoop.com and the creator of that site released a book entitled: ConcreteLoop.com Presents: Angel’s Laws of Blogging: What You Need to Know if You Want to Have a Successful and Profitable Blog. That book was a BIG help to me and The Gospel Guru. Thanks, Angel!
2BReal: As a man of God, what is your favourite scripture that brings you comfort, confidence and composure? DA: Wow. One of my favourite scriptures would have to be;
Philippians 1:6 Being confident of this very thing, that he which hath begun a good work in you will perform it until the day of Jesus Christ.