Without Planning An Artist Is Like A Ship Without A Sail

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Without Planning An Artist Is Like A Ship Without A Sail

Here at 2BReal, we are all about using our platform to celebrate great content and great artists that are Christian representers.


We spoke with American artist Kenny Smith who recently released his latest album “Transformation” this year. Available on all digital platforms, he is also known as a chef and teacher. Kenny has been in ministry for the last eight years, and so I caught up with him to find out why he believes without planning an artist is like a ship without a sail.



2BReal: When did you first go into music?

KS: I went into music in 2009! I did a live recording and released an EP on the same night! It was a big deal for me. I was nervous, but God got me through it. Lol


2BReal: Who are your top three inspirations in music and why?

KS: William McDowell, William Murphy, and Kirk Franklin. The first 2 because their pulse on worship music is second to none. You are literally transported to a different place the minute you put their albums on!


2BReal: Where did you go to study music?

KS: My mom is classically trained and taught me most of what I know musically. I then went to College and major in music. Didn’t last long though. Lol. I eventually focused on the more non-traditional genres, like GOSPEL!


2BReal: Why in your opinion is it important for artists in ministry to develop themselves as a brand for audiences worldwide?

KS: I think to develop yourself as a brand removes the dependency on the actual styling of the music. Peoples taste change all the time musically. So you want them to be interested in who you are as a brand versus who you might be at the moment musically.


2BReal: When is it important to implement a plan of strategy when developing your career as an artist?

KS: It’s ALWAYS important to develop that plan. An artist without a plan Is like a ship without a sail. You don’t want to rely solely on your talent to get you to the next level. Preparation mentally, physically, financially, and socially are all vitally important.


2BReal: Where are the challenges in your opinion that artists face when it comes to creating, publishing and distributing their music?

KS: I think artists today face more distributing challenges than anything. Distributing to radio in particular. The radio world can be a tricky river to navigate, but it’s a MUST in today’s musical marketplace.


2BReal: What advice would you give to new artists that want to create music for the Kingdom?

KS: I would tell the new artist to remember to always stay true to who you are musically. With sooo much music out today, if you’re not careful, an influence can more than an influence. Everyone will start to sound alike. It’s important to find, perfect, and release YOUR sound.


2BReal: Why if there is, is it imperative for artists to understand the difference between being an artist and being a minister in music?

KS: I am both, so I definitely can identify with the differences. Ministers of music are leaders, with responsibilities that won’t always shine the spotlight on them. A minister of music is a champion behind the scenes before they are ever appreciated on stage. Worship leaders are servants first.


2BReal: Who do you believe are the core industry specialists every artist need in their team?

KS: You need a mentor. Someone to tell you when you’re right and when you’re wrong. After that, I’d say you need a strong management team that believes in you and are very integral. You’ve must be able to trust the people that represent you.


2BReal: What is your favourite scripture that gives you comfort, confidence, and composure?

KS: For I reckon that the sufferings of this present time are not worthy to be compared to the glory that shall be revealed in us. Romans 8:18.

This scripture always gives me hope and reminds me that GOD IS NOT DONE!!!

About The Author

Founding editor in chief of 2BRealMagazine, Natasha is a communications specialist. With over six years of experience in journalism and a passion for the people, her love for digital and creative communications has taken her across the public, private and not for profit companies and organisations.


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